Personal Selling

Module Details

• NQF Level5
• Credits12
• Typecore

Description & Prerequisites

Module deals with the role of sales in the marketing mix, the task of the salesperson, the purchasing process, methods to increase professionalism in sales, particular problems in the selling of consumer and industrial goods and services, sales office administration and negotiation skills. The students who complete this module will have an informed understanding of the core areas in the field of personal selling.