Introduction to Marketing

Module Details

• NQF Level5
• Credits12
• Typecore

Description & Prerequisites

This module form will be useful for students who perform marketing activities in any business. The module focuses on understanding of the basic principles of marketing through an in-depth study of topic such as, the nature of marketing, marketing environment, marketing information, consumer behaviour and market segmentation and the marketing mix. The knowledge and skills gained in this subject will serve to support the running of business and will therefore contribute to the development of the economy of the country.